Each attire in the Beena Kannan collection is conceived with precision. From creating the idea to conveying it to the weavers and getting it sewn as desired, it’s a long process which she loves monitoring herself. As a result, every design, pattern and outfit has a touch of Beena Kannan’s magical creativity, making it extra special. To Beena Kannan, the customer’s satisfaction is everything.
From Weavers to Customers
The thick business bond with the weaving community is the backbone of our brand. We believe that every intricate detail in a six-yard of fabric or any attire that we embody is intertwined with the sweat and blood of artisans who weave it arduously and with precision.
The brand attempts to combine elements from around the world and create one-of-its-kind attires to support traditional Indian weaving techniques. Beena Kannan’s every collection is a mirror to the ancient golden eras, with a touch of Indian weaves.
A Flagbearer Of The Indian Weaving Industry
Beena Kannan is a brand that has deep ties with the weaving community. Historically, these communities have committed themselves to weave, and their occupations are interlaced in the masterpieces they create. However, the industry crumbled when the country demanded a shift from traditional designs to simpler minimalistic patterns.
Beena Kannan has always been a mentor and a pillar of support for the traditional weaving industry of the country. She has tried to understand and embrace the challenges faced by Indian weavers, encouraging them to include innovations in designs. Beena Kannan travelled around the world to bring in new ideas and inspirations. As she succeeded in delivering her thoughts, the entire community started working for her. Today, she travels to different parts of south India, including the inner villages in Kancheepuram, to pay attention to the weavers who have exquisitely woven Kancheepuram sarees.
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